Publikation

Drivers and consequences of narrative transportation: Understanding the role of stories and domain-specific skills in improving radically new products

Outline:

F. Schweitzer, E. van den Hende - Drivers and consequences of narrative transportation: Understanding the role of stories and domain-specific skills in improving radically new products - JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Vol. 34, No. 1, 2017, pp. 101-118