Publikation

To be or not to be in thrall to the march of smart products

Outline:

F. Schweitzer, E. van den Hende - To be or not to be in thrall to the march of smart products - PSYCHOLOGY & MARKETING, Vol. 33, No. 10, 2016, pp. 830-842

Forschungsschwerpunkte:

Personen:

  • Prof. (FH) Mag. Dr. Fiona Schweitzer

Forschungseinheiten:

Wissenschaftsgebiete: