Publikation

Branding Locations: Creating Consistent adn Easy to Remember Messages

Outline:

P. Strach - Branding Locations: Creating Consistent adn Easy to Remember Messages - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 58-59

Abstract:

The key is to maintain easy to remember consistent brand messages on the country level.

2015

Personen:

  • Dozent Ing. Pavel Strach Ph.D., Ph.D.

Forschungseinheiten:

Wissenschaftsgebiete: