Publikation

Thing Big: How Big Data Transforms Marketing

Outline:

P. Strach - Thing Big: How Big Data Transforms Marketing - Marketing Science & Inspiration, Vol. 10, No. 2, 2015, pp. 49-50

Abstract:

The paper deals with future challenges of big data for marketers - scientists and practitioners alike.

2015

Personen:

  • Dozent Ing. Pavel Strach Ph.D., Ph.D.

Forschungseinheiten:

Wissenschaftsgebiete: