Publikation

Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets

Outline:

P. Strach, S. Wiesinger - Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets - Cross-Cultural Business Conference 2015, Steyr, Österreich, 2015, pp. 161-168

Abstract:

The paper deals with market entry strategies of Upper Austrian businesses into Central and Eastern European markets.

2015

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