Publikation

Seeking catchy names and acronyms: How does marketing science shoot itself in the foot

Outline:

P. Strach - Seeking catchy names and acronyms: How does marketing science shoot itself in the foot - Marketing Science & Inspiration, Vol. 10, No. 1, 2015, pp. 59-60

Abstract:

The article discusses the role of novel expressions in the development of marketing and marketing science.

2015

Personen:

  • Dozent Ing. Pavel Strach Ph.D., Ph.D.

Forschungseinheiten:

Wissenschaftsgebiete: