Publikation

Unusual advertising or the dawn of a traditional component of marketing communications?

Outline:

P. Strach - Unusual advertising or the dawn of a traditional component of marketing communications? - Marketing Science & Inspiration, Vol. 9, No. 4, 2014, pp. 58-59

Abstract:

Masmedia are challenged by declining audiences to provide meaningful channels for Marketing communications. The role of addressing large audience seemed to be taken by both general and specialized social media.

2014

Personen:

  • Dozent Ing. Pavel Strach Ph.D., Ph.D.

Forschungseinheiten:

Wissenschaftsgebiete: