Publikation

Unusual advertising or the dawn of a traditional component of marketing communications?

Outline:

P. Strach - Unusual advertising or the dawn of a traditional component of marketing communications? - Marketing Science & Inspiration, Vol. 9, No. 4, 2014, pp. 58-59

Abstract:

Masmedia are challenged by declining audiences to provide meaningful channels for Marketing communications. The role of addressing large audience seemed to be taken by both general and specialized social media.