Publikation

List price: What do they mean and why should we care

Outline:

P. Strach - List price: What do they mean and why should we care - Marketing Science & Inspiration, Vol. 9, No. 3, 2014, pp. 60-61

Abstract:

Price is the only tool of the Marketing wmix which directly affects the bottom line. The paper discusses the effects and implications of differences between list price and actual asking price.

2014

Personen:

  • Dozent Ing. Pavel Strach Ph.D., Ph.D.

Forschungseinheiten:

Wissenschaftsgebiete: