Publikation

E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces

Outline:

A. Strebinger, H. Treiblmaier - E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces in Online Branding - Concepts and Applications, 2006, pp. 153-164

2006

Personen:

Forschungseinheiten: