Publikation

E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces

Outline:

A. Strebinger, H. Treiblmaier - E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces - Electronic Markets, Vol. 14, No. 2, 2004, pp. 153-164

2004

Personen:

Forschungseinheiten: