Publikation

A Conceptual Framework for E Branding Strategies in the Non-Profit Sector

Outline:

H. Treiblmaier, I. Pollach, A. Floh, M. Kotlowski - A Conceptual Framework for E Branding Strategies in the Non-Profit Sector - Journal of International Technology and Information Management, Vol. 13, No. 3, 2004, pp. 143-156

2004

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