Publikation

The Impact of Business to Consumer E Commerce on Organizational Structure, Brand Architecture, IT Structure and their Interrelations

Outline:

H. Treiblmaier, A. Strebinger - The Impact of Business to Consumer E Commerce on Organizational Structure, Brand Architecture, IT Structure and their Interrelations - Schmalenbach Business Review, Vol. 58, No. 1, 2006, pp. 81-113

2006

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