Publikation

What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry

Outline:

A. Floh, H. Treiblmaier - What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry - Journal of Electronic Commerce Research, Vol. 7, No. 2, 2006, pp. 97-110

2006

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