Publikation

The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture

Outline:

H. Treiblmaier, A. Strebinger - The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture - INFORMATION SYSTEMS JOURNAL, Vol. 18, No. 5, 2008, pp. 479-498

2008

Personen:

Forschungseinheiten: