Publikation

The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries

Outline:

H. Treiblmaier, L. Neale, S. Chong - The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries - International Journal of Online Marketing, Vol. 1, No. 2, 2011

2011

Personen:

Forschungseinheiten: