Publikation

Consumers‘ Online Cognitive Scripts: A Neurophysiological Approach

Outline:

S. Sénécal, P. Léger, M. Fredette, R. Riedl - Consumers‘ Online Cognitive Scripts: A Neurophysiological Approach - Proceedings of the 33rd International Conference on Information Systems (ICIS), Orlando, Florida, Vereinigte Staaten von Amerika, 2012