Publikation

Are there neural gender differences in online trust? An fMRI study on the perceived trustworthiness of eBay offers

Outline:

R. Riedl, M. Hubert, P. Kenning - Are there neural gender differences in online trust? An fMRI study on the perceived trustworthiness of eBay offers - MIS QUARTERLY, Vol. 34, No. 2, 2010, pp. 397-428