Publikation

'The role of proactive marketing in the early phases of product innovation

Outline:

F. Schweitzer, O. Gassmann - 'The role of proactive marketing in the early phases of product innovation - Proceedings of the Global Marketing Conference at Seoul, Seoul, Südkorea, 2012

2012

Forschungsschwerpunkte:

Personen:

  • Prof. (FH) Mag. Dr. Fiona Schweitzer

Forschungseinheiten: