A commercialization process model for technology innovations


K. Gaubinger, F. Schweitzer, R. Zweimüller - A commercialization process model for technology innovations - Proceedings of the XXIII ISPIM Conference, 17.-20. June 2012, Barcelona, Barcelona, Spanien, 2012, pp. 15


Because of the relevance of a systematic and process-immanent consideration of commercialization activities at an early stage of technology development projects and the high economic importance of the automotive supply industry in certain European countries, the aim of this paper is to establish a commercialization framework for companies in this industry. An explorative research design was chosen to define successful process structures and appropriate management tools for commercialization activities in technology development. In a second step a quantitative pilot study was carried out to identify how different technology management and technology commercialization variables influence the success of innovation. The results of these studies and subsequent theoretical insights form the basis for the conceptual design of a process-oriented commercialization framework