Publikation

Emotions in Organizational Buying Behaviour – a Qualitative Empirical Investigation in Austria

Outline:

A. Zehetner, C. Engelhardt-Nowitzki, B. Hengstberger, J. Kraigher-Krainer - Emotions in Organizational Buying Behaviour – a Qualitative Empirical Investigation in Austria - Selected Papers of the 1st International Conference on Value Chain Management, Steyr, Österreich, 2011, pp. 207-229