Publikation

Bet on the right horse: Serving the most profitable customers by understanding direct and indirect measures of customer value

Outline:

A. Zehetner, T. Sudarevic, L. Pupovac - Bet on the right horse: Serving the most profitable customers by understanding direct and indirect measures of customer value - Development of Management, Vol. 18, No. 94, 2010, pp. 7-12