Publikation

Emotions in Organizational Buying Behaviour

Outline:

A. Zehetner, C. Engelhardt-Nowitzki, B. Hengstberger, J. Kraigher-Krainer - Emotions in Organizational Buying Behaviour - Proceedings - 1st International Conference on Value Chain Management Steyr 2011, Steyr, Österreich, 2011, pp. 345-368