Publikation

How small and medium sized B2B companies perceive the relevance and effectiveness of trade fairs – an empirical investigation among Austrian trade fair exhibitors

Outline:

A. Zehetner - How small and medium sized B2B companies perceive the relevance and effectiveness of trade fairs – an empirical investigation among Austrian trade fair exhibitors - Developments and Challenges, Nicosia, Zypern, 2009, pp. 5